Customer Data Integration

Use your customer data to accurately track advertising ROI and build profitable audiences in Google & Meta.

What is “Customer Data,” and how does it help us get more customers?

Most local businesses keep their information about their customers in a CRM/POS, accounting system, or both.
Typically, these systems store important data points like:

Basic Info

  • First Name
  • Last Name
  • Address
  • Email
  • Phone

Purchase Data

  • Date(s) of Payments
  • Products/Services Purchased
  • Revenue Earned

Communication History

  • Form(s) Completed
  • Phone Calls In/Out

Analytics Dashboard

Unifying customer and marketing data into one system allows you to accurately track advertising ROI, ensuring you're focused on profitable investments.

Integrating Your Systems

Integrating customer data with Google and Meta Ads unlocks new advertising options that can double your return on ad spend. A few examples of strategies we can execute with integrated systems:

  • Audience Revival

    Create an audience in Meta of customers that have purchased from you, but not in the last year, offering them a promotion to come back.

  • AI Training

    Send purchase data to Google Ads to train their artificial intelligence to find more customers similar to those that have already purchased.

  • Save Ad Spend

    Exclude previous customers from Google or Meta campaigns to save money on clicks you shouldn't pay for.

  • Nurture Prospects

    Build an audience in Meta of prospects you've delivered estimates to but didn't end up purchasing to push them back into your funnel.

We can build integrations with almost any CRM or accounting software, but view platforms we've already integrated with below

Integration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logo
Integration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logoIntegration logo

Get Your Free Marketing Plan with Exact Strategies For Doubling Your Website Leads

  • Based on a decade of experience and millions of dollars in ad spend
  • Includes pricing, timelines, deliverables, and realistic expectations for results
Get Free Marketing Plan
Arrows Up integrated analytics dashboard