Foundations is the work that has to happen first:
Price
$4,999 × 3
- - 3 payments of $4,999 across the engagement
- - Media spend billed separately
Included
- ~90 Days, Fixed engagement
- Senior Team, No junior hand-offs
- You Own Everything We Build
The Problem
A typical marketing firm runs the same strategy as the rest of your industry then uses data to justify whatever they were going to do anyway.
What You Get
Discovery, research, scalable core offers, a brand and message that sound like no one else, and tracking that tells the truth.
Why It Matters
Doing it right the first time is the only way to avoid getting stuck on the same hamster wheel as your competition.
Onboarding Deck
PDF · 6 pages · 786 KB
Curious how our partnerships start?
Six pages on how the first 90 days actually run.
- 01 Why we open with questions instead of a pitch
- 02 The 90-day timeline, week one through month three
- 03 What we ask in the first meeting, in full
- 04 Every deliverable you own when day 90 ends
No form to fill out.
Timeline & Process
Foundations runs about 90 days.We learn your business, get strategy and messaging locked, build the campaigns and assets, then launch. Each step earns the next.
Phase oneDiscovery & Onboarding
Weeks 1-3 · Working sessions + structured intakeWe go deep on your business, customers, economics, and the competitors you're actually fighting. No assumptions, no templates. This is where we learn what makes you worth choosing, before we decide how to say it.
Phase twoStrategy, Message & Asset Creation
Weeks 3-9 · Strategy + brand + creative productionWe turn what we learned into a clear strategy, a sharpened core offer, and a brand and message that separate you from the market. Then our senior team builds the assets: positioning, creative, landing pages, and the campaign structure that brings it to life.
Phase threeApproval, Implementation & Launch
Weeks 9-13 · Tracking live + campaigns launchedYou review and approve, we wire up clean first-party tracking, and we launch your first real campaigns. You finish Foundations with marketing that's live and producing signal, plus a clear read on whether we should keep building together.
Timing note: Most engagements run about 90 days. Some move faster, some need a little more, we pace it to get it right rather than rush a launch.
Deliverables
- Strategy
Your Growth Blueprint
A documented strategy and roadmap mapping your core offer, your best-fit customer, and the sequence of moves that will grow the business.
- Core offer defined
- Ideal customer profile
- Prioritized roadmap
- Brand & Message
A Brand That Sounds Like You
The positioning, voice, and messaging that separate you from competitors running the same tired ads, plus the hooks and headlines your team can use day one.
- Positioning & voice
- Messaging guide
- Core hooks & headlines
- Creative
A Starter Creative Library
Ad-ready creative built from your message, including vertical video and static concepts you can keep running well beyond the engagement.
- Vertical video
- Ad creative set
- Landing page direction
- Data & Proof
Tracking That Tells the Truth
Clean first-party tracking and your first live campaigns producing real signal, so every future decision is grounded in what's actually working.
- First-party tracking
- Live initial campaigns
- ROI visibility
Add-On Services
Every add-on can be a one-time project or bundled into your monthly management. We'll recommend the structure that makes the most sense for you.
Premium Branding
Foundations gives you brand direction. Premium Branding is the full build: a complete visual identity system, comprehensive guidelines, and deeper creative, added onto Foundations when you want to launch with a brand that's fully realized, not just directionally set.
Let's Build The Foundation First.
A quick call to talk through your business, your goals, and whether Foundations is the right place to start.
Get StartedFAQs
Questions, Answered
Because skipping it is why most marketing fails. Running ads before we understand your business, sharpen your offer, and define what makes your brand different just burns budget to learn things we could have decided up front. Foundations is how we earn the right to spend your money well, and it's the same starting point for every client so nothing critical gets missed.
It covers the full 90-day Foundations engagement: the senior team's discovery, strategy, brand and messaging, creative, tracking setup, and your first campaign launch. It's one fixed price, and yes, it can be broken into payments across the engagement. Media spend is billed separately so you keep full control of your ad dollars.
Because a launch breaks at the seams when specialists work in isolation. We put our senior leads across strategy, creative, video, web, and analytics at the same table from day one, so the plan holds together and you have everything you need the day you go live. No junior-only delivery, no bait and switch.
We scope ongoing growth management based on what we learned, combining the capabilities that actually fit your goals. It starts at $3,497/month and scales with scope. You can run it as a monthly partnership, as project-based add-ons, or a blend. And there's no obligation to continue: if we part ways, you keep everything Foundations produced.
Each one can be a standalone project or bundled into your monthly management, whichever makes more sense for you. We scope them to your needs and only recommend what the Foundations work shows you genuinely need, rather than selling capabilities for their own sake.
Ninety days is what it usually takes to do discovery properly, get strategy and messaging right, build real assets, and launch with confidence. Some engagements move faster and some need a little more. We pace it to get it right rather than rush a launch you'll have to fix later.
Foundations fits established businesses ready to scale who are tired of marketing that runs on guesswork. If you've had baseline success and want a brand and strategy that genuinely stand apart in your market, it's built for you. The fastest way to find out is a quick call.
Case Study
PHENIX Investigations
- Client PHENIX Investigations
- Sector Professional Services
- Scope Website Rebuild & Paid Ads
A credibility-first rebuild that turns discreet searches into real case inquiries.
View Case Study