We are Arrows Up

Arrows Up pairs cutting edge technology with over a decade of small business marketing experience to help our clients win in competitive industries and shifting markets.

Our Goals


Improve marketing results with better marketing technology.


Enable clients to make confident, data-driven decisions.


Build the foundation for long-term, predictable growth.

Ownership of Accounts & Assets

Arrows Up builds a marketing machine that you own, so you're always building on a strong foundation rather than starting from scratch when you change vendors or strategies. Don't rent your marketing.

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Embracing Technology

Replacing dated marketing tech with modern platforms future-proofs your business. It's a faster, more predictable path to improving your return on ad spend than updating content on a slow website and tinkering with ad creative.

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Data Backed Decision Making

Our top priority is integrating your business systems and exposing actionable data. You already know you should be doing things this way, but you've been limited by poor data quality and organization.

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Honesty & Transparency

Unfortunately, marketing is one of the most dishonest industries in human history. We might not always tell you what you want to hear, but we'll always tell you the truth. That's how we cultivate long term relationships.

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Proactive Account Management

With most agencies, you find yourself as a squeaky wheel, asking for new strategies and updates. Arrows Up optimizes campaigns, updates websites, and communicates results without you spending time doing our job.

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The Founders

Scott Heaton

Chief Strategist

Scott has 10 years of marketing and sales experience, working in two different organizations with multiple years on the Inc. 5000 list for fastest growing companies in the US.

After working with 1000s of clients across dozens of industries, Scott saw a common thread. Technical roadblocks, old marketing strategies, and misuse of data prevent managers and owners from predictable growth.

At Arrows Up, Scott manages client intake, project planning, and account management.

Michael DeWulf

Chief Technical Officer

Mike has 15+ years of experience as a software engineer in a variety of industries, including high frequency trading, computational agronomy, network security, and marketing analytics.

He has worked for one of the world's most successful hedge funds and was a key member of a successful start up, which was acquired by Cisco. He has led teams of data science PhDs and software engineers, across a diverse range of programming domains.

At Arrows Up, Mike oversees technical strategy, software engineering, and data science.

Get more calls, more estimates, and more sales… without more ad spend.

Arrows Up integrated analytics dashboard