Our Technology
Marketing has changed dramatically over the last 5 years, but 99% of agencies haven't. Learn how Arrows Up uses modern technology to get better results.
1
Website Platform
Your website platform controls the content and code behind your site. A dated platform means a dated user experience.
The Old Way
Wordpress Websites 
- Released in 2003, Wordpress allowed designers without software development skills to build and maintain websites.
- Wordpress sites perform poorly on mobile devices, but agencies still use them because they don't have software development teams.
The New Way
Svelte 
- Lightweight, designed for speed and efficiency, Svelte allows us to build the fastest websites on the internet.
- Svelte is on track to become industry standard due to its ease of use and high performance.
2
Hosting
Your website host stores the files that make up your website. The speed of the server and distance from the user influence load time.
The Old Way
Single Server - Historically, agencies host on a single server. When a user visits a site, the browser loads files from a single location, often far from the user. This results in loading delays.
The New Way
Content Delivery Network 
- Our content delivery network (CDN) is a series of multiple, interconnected servers located across the world, storing your site files closer to the user. This results in faster load times.
3
Website Tracking
Improving advertising ROI relies on complete and accurate website data and visitor identification.
The Old Way
Client Side Tracking - With client side tracking, Google & Meta own your data and report how they choose. Users can block trackers, creating data gaps.
The New Way
Server Side Tracking - Our server side tracking allows you to own all raw website and ad data. This means you get more accurate data and more control over how you use it.
4
Marketing Audiences
Google and Meta Ads use AI to find you new customers. The more data you provide, the better your return on investment.
The Old Way
Interests & Keywords - Your agency is using keywords on Google and interest based targeting on Meta to build your paid advertising audiences, achieving mediocre results.
The New Way
AI & Customer Driven - We send customer data, sales activity, and website events to Google and Meta, allowing them to target more ideal customers.
5
Unified Data
Predictable, long term growth is a result of accurate data collection, recognizing trends, and taking decisive action.
The Old Way
Siloed Reports - Most agencies send reports or conduct reporting meetings monthly, using data they've chosen to pull from Google, Meta, and SEO tracking software.
The New Way
Integrated Dashboards - We use a proprietary tracking system to pull data from your website, ad platforms, and financial software into a single system, giving you a clear view of your results.
Get Your Free Marketing Plan with Exact Strategies For Doubling Your Website Leads
- Based on a decade of experience and millions of dollars in ad spend
- Includes pricing, timelines, deliverables, and realistic expectations for results
