Our Technology
Marketing has changed dramatically over the last 5 years, but 99% of agencies haven't. Learn how Arrows Up uses modern technology to get better results.
Website Platform
Your website has to do a great job of 3 things: perform well in the eyes of Google, convert customers, and collect data that helps you make great marketing decisions.
- Released in 2003, Wordpress allowed designers without software development skills to build and maintain websites.
- Wordpress sites perform poorly on mobile devices, but agencies still use it because they don't have software development teams.
- Lightweight, designed for speed and efficiency, Svelte allows us to build the fastest websites on the internet.
- Building in Svelte requires software development skills, but the upside is consistently high Google performance scores.
Hosting
Your website host stores the files that make up your website. The speed of the server and distance from the user influence load speed.
- Historically, agencies host on a single server. When a user visits a site, the browser loads files from a single location, often far from the user. This results in loading delays.
- Our content delivery network (CDN) is a series of multiple, interconnected servers located across the world, storing your site files closer to the user. This results in faster load times.
Website Tracking
Improving advertising ROI relies on complete and accurate website data and visitor identification.
- With client side tracking, Google & Meta own your data and report how they choose. Users can block trackers, creating data gaps.
- Our server side tracking allows you to own all raw website and ad data. This means you get more accurate data and more control over how you use it.
Marketing Audiences
Profitable customer acquisition through Google & Meta is the difference between companies that grow fast and the companies that plateau.
- Your agency is using keywords on Google and interest based targeting on Meta to build your paid advertising audiences, achieving mediocre results.
- Arrows Up sends customer data, sales activity, and website events to Google and Meta, powering their AI audiences and maximizing return on ad spend.
Analytics
Predictable, long term growth is a result of accurate data collection, recognizing trends, and taking decisive action when supported by analytics.
- Most agencies send reports or conduct reporting meetings monthly, using data they've chosen to pull from Google, Meta, and SEO tracking software.
- Arrows Up uses a proprietary tracking system to pull raw data from your website, ad platforms, and financial software into a single system giving you a unified view of your results.