#1 Growth Agency for Home Service Brands Investing in Google & Meta Ads

Lay a strong foundation with a great website.

Every business needs a website, but why? The most obvious answer is that your customers expect you to have one. Consumers search online for everything these days, including roofing professionals. According to a Google Economic Impact study, 97% of consumers go online to find local products and services. A roofing website that showcases your brand, services, and other relevant information is the first phase in building trust with a potential customer.

Will your roofing business get found? That's up to you and the type of foundation you lay out for your web presence. Creating an attractive and professional-looking website that strategically shows up in your target market search feed is where you'll find the most success.

If you want your website to get found in local searches for roofers (such as for “Santa Clarita roof repair”), your website needs to be properly optimized for search engines and users. This is especially critical for businesses like roofing companies that rely heavily on local customers. Through content marketing that's been designed with search engine optimization (SEO) in mind, search engine optimization (SEO), you can get your website ranking at the top of organic (or unpaid) search results where you will actually get seen. In addition to that, you can use paid search ads, also called search engine marketing (SEM), to get prime paid placement on the search engine results page.

Patch up the holes in your online reputation

How do you know a roof is going to hold up during the next rainstorm? You do regular inspections, which allow you to spot any issues in advance. The same goes for your roofing marketing.

Regularly reviewing your digital marketing metrics helps you determine how your website, SEO, and paid search campaigns are performing. Not getting enough site traffic, ad clicks, or new customers? You may need to make some adjustments to get things back in working order.

Here are a few digital marketing metrics that your roofing business can track:

• • The number of unique visitors you get on your website each month (organic vs. paid)
• • How long visitors are staying on your webpages
• • Number of ad clicks
• • Number of conversions (phone calls, form fills, appointments set, etc.)
• • How high your website ranks organically for specific keywords

With regular monitoring and maintenance, you keep your website and online marketing campaigns performing at their peak and keep interested potential customers funneled to your website. Consider strategies like Google ad marketing, a social media presence if you don't already have one, and email marketing to keep your roofing service top of mind.

One final marketing idea: Professional support

We know you can quite literally raise the roof when it comes to the skill level of your craft. But tackling internet marketing can seem like a daunting job. Our team of experts provides support in all the avenues you're looking to improve. Whether you want a fully booked schedule, better ROI with marketing, revenue increase, or just generally growing your business, Scorpion is here for you. Contact us today to start improving how you run your best roofing business.