Citrus Air Doubled Local Search Visibility and Hit Record Sales
By Scott Heaton
The Challenge
Citrus Air had the fundamentals right: excellent service, strong customer loyalty, and hundreds of 5-star reviews. But online, they weren’t showing up where it counted.
For key search terms like “AC repair near me” and “AC installation in Lakeland,” Citrus Air was often buried on page two, or missing from the results entirely in towns just 15 minutes away. Their old website lacked the structure, speed, and SEO foundation needed to compete in local search.
With the busy season approaching, they needed to upgrade fast, or risk missing out on high-intent leads when demand spiked.
Strategy: A Collaborative Push for Local Dominance
This project was a true collaboration between Arrows Up and Citrus Air. Both teams brought their strengths to the table:
Citrus Air’s team focused on real-world credibility:
- Maintained a consistent flow of 5-star Google reviews
- Regularly posted photos from job sites and community events to their Google Business Profile
- Delivered excellent service that naturally fueled positive customer feedback
Arrows Up handled the digital foundation:
- Built a lightning-fast, mobile-optimized website with a conversion-focused design
- Created keyword-rich, location-optimized service pages for AC Repair and AC Installation
- Added schema markup, clear calls-to-action, and technical SEO enhancements
- Implemented geo-grid rank tracking to monitor progress in specific neighborhoods
Together, this dual approach connected Citrus Air’s excellent real-world reputation with the digital tools needed to dominate local search.
Results: Local Rankings Improved, Along With Revenue
Seasonal demand for HVAC services naturally peaks during warmer months, and Citrus Air’s local SEO visibility grew alongside demand. Compared to the same seasonal window in the previous year, the improvements were undeniable:
🔍 Local SEO Wins
AC Installation (Dec 2024 → June 2025):
- Avg. Local Rank: Improved from #12.8 → #8.5
- Share of Voice: Jumped from 4.8% → 11.2%
- Top-3 Map Rankings: Increased from 17% → 43% of the service area
AC Repair (Dec 2024 → June 2025):
- Avg. Local Rank: Rose from #15.1 → #11.3
- Share of Voice: Increased from 2.4% → 8.6%
- Top-3 Map Rankings: Grew from 2% → 31% of grid points
In practical terms, this meant Citrus Air became the top choice in more neighborhoods across Polk County, especially in previously underperforming areas like Mulberry, Homeland, and Lake Wales.
📈 Organic Search Performance
- Clicks from Google Search: Up 23% compared to the previous 6-month period
- CTR (Click-Through Rate): Improved from 0.14% → 0.32%
- First-Page Keyword Wins: Increased significantly for high-value terms like “AC install near me” and “Bartow air conditioning repair”
💰 Revenue Impact (with Seasonal Context)
While some growth was expected due to seasonal demand, Citrus Air’s improved rankings helped them capture more of that demand and expand their footprint.
- New Customers: Increased from 9 in December 2024 → 61 in June 2025
- Monthly Revenue: Climbed to a record $516,000 in June 2025
- June YoY Growth: Up 22% compared to June 2024
- Overall H1 2025 Revenue: Grew ~12% over H1 2024
What’s notable is that this revenue growth came without a significant increase in ad spend. The lift came largely from organic visibility, not from paid promotions—which means the ROI on the website and SEO investment was exceptionally high.
Takeaway
For Citrus Air, this wasn’t just a website redesign—it was a business transformation.
By pairing their commitment to service and local reputation with a website built for modern SEO, they didn’t just survive the busy season, they maximized it. They didn’t need more leads, they needed to be found by the right leads. And that’s exactly what our partnership delivered.
If your business relies on local search to generate leads, your website and Google Business Profile are your storefront. Citrus Air’s results prove that when you align real-world service with digital visibility, growth follows.
