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Marketing StrategyTraditional Agency Pricing Is Broken.
I've sold hundreds of marketing contracts, and I hated the structure of almost all of them.
Scott Heaton 8/12/2026
TechnologyApple Embraces Svelte | App Store Code Leak
A surprising Apple leak exposed the full source code of the new App Store, revealing it’s built with Svelte. Here’s why that matters and how Arrows Up uses the same tech to build blazing-fast websites.
Tyler Wagner 11/7/2025
Marketing StrategyAll Quiet on the Algorithmic Front
Algorithms are fast, efficient, and everywhere in our lives, but they can only remix the recipes we give them. This essay explores the difference between machine shortcuts and human imagination, from soldiers zigzagging through trenches to modern feeds engineered for stickiness. In the end, our ability to adapt, detour, and invent new paths is what keeps us a step ahead of AI.
Cory Montero 9/10/2025
Marketing StrategyBored As Hell. Excited As Ever.
Boredom is essential to creativity. Stepping away from monotonous work resets your mind, unlocking your best ideas in unexpected moments.
Cory Montero 8/22/2025
Case StudyCitrus Air Doubled Local Search Visibility and Hit Record Sales
Citrus Air Conditioners, a trusted HVAC company in Bartow, FL, partnered with Arrows Up to launch an SEO-optimized website. In just six months, they achieved higher local rankings, more organic traffic, and a record number of customer inquiries, leading to their most profitable peak season ever.
Scott Heaton 8/22/2025
Marketing StrategyAvoiding SEOnake Oil: Navigating The Deception of The AI Shift
Learn how to spot and avoid modern digital "snake oil" in SEO and AI marketing. This blog exposes deceptive tactics, explains the real evolution of SEO, and outlines a proven playbook for building lasting demand in the AI era.
Mitchell Goldenberg 6/24/2025
Paid AdvertisingHow to Prepare Small Business for AI Driven Google & Meta Ads
Learn how small businesses can prepare for the future of AI-driven Google and Meta ads by optimizing their websites and brand assets to maximize results from automated advertising platforms.
Scott Heaton 6/9/2025
Marketing StrategyTransforming Your Website for the AI Age
Adapting to AI is crucial for business success. Learn how to transform your website into an AI-ready knowledge base and stay ahead of the curve in an AI-driven future.
Scott Heaton 6/9/2025
Case StudyNWA Restore It Case Study
See how NWA Restore It outperformed national franchises with a data-driven Google Ads campaign that delivered a 12.5x ROAS and over $146,000 in tracked sales in just six months.
Scott Heaton 3/28/2025
Case StudyEstablishing Accurate Reporting & Optimizing Ad Campaigns
Learn how PHENIX Investigations achieved a 3.26x ROAS and reduced cost per acquisition by 28% with Arrows Up’s data-driven Google Ads and CRM integration.
Scott Heaton 2/5/2025
Marketing StrategyMarketing Sales Rep; The Problem with Overpromising and Underperforming
Discover the pitfalls of working with a marketing sales rep, how they fail businesses, and why data-driven marketing strategies are the solution for measurable results.
Scott Heaton 1/22/2025
Marketing StrategyWhat is A/B Testing? A Beginner's Guide to Smarter Marketing
Learn how A/B testing helps marketers make smarter decisions by comparing ads, headlines, or images. Discover its benefits and practical tips.
Michael DeWulf 1/20/2025
Marketing StrategyFrom 'Spam' to Savings; How First-Party Data Revealed Wasted Ad Spend
Michael DeWulf explains how first-party data can help you find wasted ad spend and improve your marketing ROI.
Michael DeWulf 1/9/2025
Paid AdvertisingHow Your Ads Are, or Aren't, Tracked
Michael DeWulf reveals the technical details around modern ad tracking and why it's so hard to get right.
Michael DeWulf 1/9/2025