The Brief

Posterity Legal isn't a typical law firm. They pair full-service estate planning with a proprietary secure app that gives families 24/7 access to their plan. A flat fee instead of billable-hour roulette. Estate planning for everyday Americans, not just the wealthy.

The problem: nobody could find them. Every sale came through live events. No digital pipeline, no CRM, no way to know which marketing dollar did what. The product was ahead of its category. The marketing arm didn't exist yet.

We were brought in to build it. All of it.

The Goal

Make the core offer unmissable: technology-assisted estate planning, explained simply enough to burn into your retinas. The build the infrastructure underneath it so every lead, appointment, and sale traces back to the ad, the search, or the event that created it.

The Work

A brand that projects power, not paperwork. Estate planning brands drown in beige. We established a visual identity worthy of a national firm: regal, warm, and consistent from billboard to browser.

A new website with one job. We rebuilt posteritylegal.com around the firm's actual story: a smarter way to protect your family, backed by real attorneys and real technology. Clear paths for families, clear paths for the financial advisors who refer them.

Messaging that does the heavy lifting. "A will equals probate." Four words that reframe the entire category. We cut the fat out of complex legal concepts until what's left persuades.

Ads on both fronts. Google Ads capturing high-intent searchers. Meta campaigns retargeting audiences and driving appointments. SEO groundwork so organic traffic compounds underneath the paid engine.

A first CRM, done right. We implemented HubSpot with lead, appointment, and sale attribution wired to every platform and organic source. For the first time, Posterity knows exactly where every client comes from.

The Result

Posterity Legal booked appointments from digital ads for the first time in the firm's history. Live events, previously 100% of sales, are still winning, now amplified by advertising instead of carrying the whole load. And every result is measured, attributed, and ready to scale.

[Testimonial: Jennifer Surmacz, Owner, Posterity Legal]

Brand, website, advertising, and marketing infrastructure for Posterity Legal. Strategy, Creative, and Systems by Arrows Up.