Every week, our team discusses how we’re using AI to save time and solve problems, and how it’s likely to reshape business over the next five years. The debate is over. AI is going to redefine commerce and human interaction.

In 2024 alone, AI startups attracted $110 billion in investments. The world is all-in.

The Marketing Industry Is Already Shifting

We’re already seeing changes that are turning the marketing industry upside down.

In May 2025, Google dropped below a 90% share of global search volume for the first time since 2015. People are flocking to AI platforms like ChatGPT to find answers.

Meta and Google Ads are now using AI to automate parts of the ad creation process. By 2026, their goal is to eliminate the need for human input entirely.

At the same time, 70% of buyers prefer to research products and services before talking to a salesperson. They want to buy on their own timeline. AI agents are smoothing this new transition between marketing and sales.

Smart marketers, tech leaders, and forward-thinking business owners are already adapting. We don’t know exactly what the relationship between consumers, businesses, and AI will look like. But we do know that businesses that implement faster will see higher profits and greater market share.

Start With What Humans Want

AI adoption often feels overwhelming because there is no single playbook. But one mindset has always worked.

Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

That applies more than ever today.

Your customers want fast, clear answers. They want information from trustworthy sources. They want their problem solved quickly. And they want an experience that matches the promises made in your marketing.

If AI is going to be as helpful (or even more helpful) than your current managers and salespeople, it needs access to that information.

Your Website Is Now a Knowledge Base

For AI to recommend your business, guide potential customers, and eventually help close sales, it must understand what makes your company valuable.

That means your website can’t just be a digital brochure. It has to be a source of truth.

Here’s what we’re focusing on for our clients:

  • Answer real questions
    Include FAQs, pricing, what to expect, how it works, and why it matters. The more transparent you are, the more you stand out.

  • Document your process
    Show what it’s like to be your customer. Explain what makes you different and why people trust you. Be honest about common points of friction.

  • Use multiple formats
    Write valuable articles, record authentic videos, and build visual content like diagrams to explain complex ideas. AI engines pull from all content types depending on the platform.

  • Communicate with AI
    Use schema markup, clear headings, and a llms.txt file (similar to robots.txt but for language models) to ensure both humans and machines can understand your site.

Visibility Could Mean Survival

We expect the gap between businesses that adapt to AI and those that don’t to grow rapidly.

Being a market leader isn’t about predicting the future. It’s about implementing proven ideas faster than others.

Start by answering the right questions, structuring content to be understood by humans and AI, and improving the customer experience.

The sooner you start, the better you’ll be positioned to profit from advances in AI technology.

Want a Custom AI Adoption Plan?

If you see the potential in AI to transform your business but aren’t sure where to begin, let’s talk.

Schedule a quick call. We’ll ask a few questions and build a tailored strategy to help your business stay ahead in the AI age.