SEE HOW SMALL CHANGES LEAD TO BIG LONG TERM PROFITEnter basic information about your business, play with the calculator, and see how drastically growth changes.
Our Simple Marketing Model demonstrates the impact of marketing variables on your bottom line. In this model, we make simplifying assumptions:
- All customers are repeat customers (no one-time customers).
- Customers are lost randomly based on the monthly churn rate.
- All customers spend an average amount.
- Costs scale in a 1:1 fashion with number of customers.
- The customer population is infinite, i.e. you can keep acquiring customers in the same market for the same cost, forever.
Need help getting your numbers?
Total revenue for last month.
Total expenses for the last month, including payroll.
# of Unique Customers
How many different customers did you serve last month?
Monthly Ad Spend
How much did you spend on marketing last month?
Cost per Lead
The average cost per new lead.
Total marketing spend/Total new leads
Leads Closed %
The percentage of new leads that become customers.
Total new customers/Total leads
Measures the rate customers cancel service, close their account, or otherwise leave your business. Improving customer service typically reduces churn.
Lost customers/Total customers
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Count of new customers our model predicts you add per month.
Count of existing customers our model predicts you will lose to churn next month.
This uses your new customers gained, along with customers churned, to estimate the increase (or decrease) in revenue you can expect in each scenario.
Profit per Customer
Estimated average profit per customer based on estimated revenue and expenses per customer.
Average Customer Lifespan
Using our churn model, this is the estimated number of months your average customer stays with your business.
Customer Lifetime Value
The average amount a customer spends with a business over their entire lifespan. Increasing frequency and transaction size, and decreasing churn rate, increase CLV.
Profit per customer x Average customer lifespan
Estimated return on your advertising investment given the inputs.